Rebrand Duncan Hines to stand out among competition.
You never eat a whole cake by yourself, a cake is meant to be shared. A powerful little break or recharge session with a friend can start with a cake.
Introduce the coffee and cake movement. A new logo, packaging and social media outlet for the cake mix was created. The experience of a C+C session was delivered throughout NYC. Banner and print ads were executed to lead people to the microsite.