Duncan Hines

Task:

Rebrand Duncan Hines to stand out among competition.

Insight:

You never eat a whole cake by yourself, a cake is meant to be shared. A powerful little break or recharge session with a friend can start with a cake.

Solution:

Introduce the coffee and cake movement. A new logo, packaging and social media outlet for the cake mix was created. The experience of a C+C session was delivered throughout NYC. Banner and print ads were executed to lead people to the microsite. 

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  The coffee and cake sessions were promoted through C+C deliveries made to busy offices, colleges and subway stations. 

 The coffee and cake sessions were promoted through C+C deliveries made to busy offices, colleges and subway stations. 

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 Invitations to take a mini C+C session were handed out with the deliveries and the packaging led to sharecake.com. 

Invitations to take a mini C+C session were handed out with the deliveries and the packaging led to sharecake.com. 

 At the microsite you can invite friends to join you for a C+C session. 

At the microsite you can invite friends to join you for a C+C session. 

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